2024 Pitching Event

This November, we will be running a pitching event to find new and exciting products to add to our shelves in 2025.

We’re inviting brands to apply for a rare opportunity to get in front of our expert buyers and to pitch their products to Whole Foods Market. This event is designed to spotlight the best new names in food, drink body care and lifestyle, nurturing independent and up-and-coming startups in the industry and create more access to retail for these innovative emerging brands. 

The event will take place on 7th November at LHR10 Amazon, where Whole Foods Market team will meet with new, innovative, mission-driven brands for 15-minute, one-on-one meetings. 

Application Considerations + Requirements 

Please review the following important notes below before proceeding to the application. 

  • Priority for Emerging and Local Brands: We prefer brands that have not yet launched into major retail. 

  • Calling All Early-Stage Innovators: We encourage mission-driven, innovative brands to apply – we’re eager to discover and learn about you! 

  • Innovation is Key: We seek brands with a unique point of difference, particularly those that demonstrate innovation in diversity and inclusion, health, or sustainability. 

  • Ready to launch in stores January 2024 

  • Please do not bring a pitch deck to the meeting. This is a dynamic conversation about your company and your products and not a pitch meeting.  

  • Applications from current Whole Foods Market suppliers will not be considered. If you are a current Whole Foods Market supplier and would like to submit new items for review or expansion, please visit the Whole Foods Market Supplier Portal.  

  • Due to the volume of applications, we are unable to confirm receipt of your application or offer feedback on an individual basis.  

  • Please note: Participation in this event does not guarantee placement in Whole Foods Market assortment. 

If your brand is selected: 

  • Selected brands will receive appointment times and additional information regarding sampling ahead of the meeting.   

  • Selected brands will be notified no later than 24th October 2024. Invited brands will need to accept their meeting invitation and confirm attendance by 31st October, 2024. 

Thank you for your interest!

Apply Here